Female worker and post-it notes

Leading communications and engagement for BOB ICS

Using consistent messaging and sharing good practice, our communications and engagement team helped to minimise the impact of COVID-19 across Buckinghamshire, Oxfordshire and Berkshire West (BOB). Establishing a communications network and coordinating a system-wide COVID-19 response resulted in clear messaging between key stakeholders and the general public.  


SCW has provided a wide range of communications support to the BOB system since 2016 as it moved from its development as a Sustainability and Transformation Partnership to an Integrated Care System. This work continued throughout the pandemic, including

  • the development and establishment of a cross ICS Healthwatch Liaison post
  • the successful application to join the NHS England VCSE Leadership Programme
  • communications support on population health management programme 
  • consultation and engagement support for the development of a Single Management Team working across Buckinghamshire Oxfordshire and Berkshire West CCGs and the ICS

To ensure the impact of COVID-19 in Buckinghamshire, Oxfordshire and Berkshire West (BOB) was minimised, it was crucial to coordinate clear communications between key stakeholders and the general public.

Our approach

SCW communications and engagement team was brought in to support the BOB Incident Coordination Centre, and latterly the COVID-19 vaccination programme. Our role was to facilitate the communications network across the patch. We worked to ensure consistent national and local public and stakeholder messaging with communications colleagues from Acute Trusts, Clinical Commissioning Groups, Local Authorities and other frontline services. 


In a fast-moving environment, we quickly established a cohesive core group of communications leads sharing good practice and learning and developing public-facing and stakeholder communications across the patch. This also involved facilitating media opportunities, MP and VIP visits to key vaccination sites, and dealing with a range of media issues with national and regional NHSE/I teams.

To find out more, contact Corrine Yates, Head of Strategic Communications and Specialist Projects - This email address is being protected from spambots. You need JavaScript enabled to view it.

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